An emerging area of interest and research is Interactive Experiences. Interactive Experiences go beyond traditional passive viewing and simply presenting material to the user, to create structures that immerse the user, are affective, and capture the user's imagination and interest. Having such experiences lead to various benefits, such as learning retention and increased presence feelings. Applications across numerous areas, from computer games to cultural heritage and virtual reality to edutainment, depend on creating virtual environments that go beyond the simple to influence the user. The research conducted in im.ve focus not only on helping to define this area of research but on developing prototypical environment to achieve this and supporting structures to enable the creation of Interactive Experiences.
User Centered design